Nerdeo: Who are you and what do you do?
Who am I is a profound question, but what I do is easy to answer. I’m brazilian, based in São Paulo, and I like to say (to myself and others) that I’m a storyteller.
I spend most of my career as a Visual Effects artist, supervising on set, compositing and then supervising all aspects of our commercials. I guess that the urge to tell stories grew too large in me, so now I direct commercials, films, music videos, and whatever else if there’s a good story behind it.
I tried to get away from vfx to find my voice as a director, but I guess that vfx doesn’t want to get away from me.
Well… next time you ask I’ll just stick to “I tell stories”.
Nerdeo: What projects have you worked on? What would you be most famous for?
I have supervised tons of commercials for the Brazilian market, then I directed some for agencies in Brazil, Mexico and USA. No feature films yet, nor world-known shorts. But I’ll keep you posted 🙂
I guess the most famous one is a spot for the World Cup that a stadium grows around the country. There’s also one where time stops that generated a bit of fuss when it first came out as well.
And I directed this activation for Mexico that got attention for the two-fronted CG car. More people than I expected asked if we really built the car. But well, if you saw it and believed in it, I’d say we did it…
Nerdeo: You started with visual effects, how has that moulded you as a director?
The decision to drop being a VFX Sup and venture myself out as a director was really hard to make, but the moment I understood why I liked so much what I did was also when it became obvious that directing was the right path to choose. For every gig I got I tried to focus on why I would add that kind of effect to a given scene, on what that scene should feel like instead of what I wanted it to look like. Giving that priority, I started to learn what was driving the story forward before any creative decision.
What I like most about what we do is the ability to create illusion, to create feelings, to drive the viewer’s sensations. All of that is nothing but storytelling. VFX taught me to respect the emotional consequence of a scene, and creating emotions made me want to tell stories.
Nerdeo: What software do you use from pre-production to post-production?
I’m a Nuke lover, I have to confess. I do like to experiment a lot and I hardly settle, so try to analyse the pros and cons of each software and the necessities of the gig before I choose my weapons. The basic package is Celtx for writing and pre-pro tools, Photoshop for storyboards, Premiere for editing, Scratch for colour, Nuke for compositing, Maya for 3d and Arnold for rendering. But again, it varies a lot from job to job.
Nerdeo: Do you have any personal projects on the side that you would like to see get made?
I have two short films that I’m trying to get funds to shoot, very vfx heavy so you’ll definitely see them around here in Nerdeo when I figure out how to make them possible!
That’s actually what I’m focused on right now, I feel like they hold the key for my transition from commercials to film.
Nerdeo: On a personal note; what artists inspire you?
I’m brutally inspired from the works of Spike Jonze and David Fincher. I love the way they both add visual language to the narrative of their films, and how they focus on getting the viewer to experience the story along the characters instead of just showing what happens.
World Cup spot: https://vimeo.com/123130121
Time Freeze spot: https://vimeo.com/123132599
Two-fronted car spot: https://vimeo.com/46447033
Nerdeo Profile: http://nerdeo.net/profile/561fa9be7db0c2bf7da73b0a