16th November 2016
- Your audience wants a face: Film-makers often make the mistake of just staying behind the lens. The belief that your work will do all the talking is outdated. A Facebook account or page alone won’t do. You will need to be the face of your website. Share videos and photos from your work or every day journey. Share photos even when you have gone out of town on a personal visit. Your fans want to know about you- the person. Your movie can’t define you completely. Even if you are fiercely private, you will have to share some aspects of your life with your audience. Image credits: Pixabay
- Add testimonials and comment sections: Your fans act as your brand advocate and their testimonials can go a long way in reinforcing your brand. Positive testimonials can also create a positive sentiment that touches the readers also. Comment sections give them a space to air their opinions and also get your direct reply. You too get feedback on your work or articles from people who matter.
- Create a great theme: A CMS theme or template that fortifies your brand image or the message of your films is important and since people can relate with them, you need to have them.
- Get the right domain name and host: A domain name also plays a role in defining you or your movies. Getting the right host is important because if the traffic is high, you want a host who can manage that. Use your website regularly and ensure that the domain name has not lapsed.
- SEO benefits: If you are not comfortable with it, hire an SEO professional and a web designer. Updating your website with user-friendly features and great content will help your website to get a high rank in search results. It will improve your visibility.