- Provide a one-line description of your film.
- Pique a studio’s interest to support your film or the audience’s interest enough to make them watch the film.
Image credits – Pixabay When you are pitching your film to producers or studios, the selling point or ‘hook’ is what will get you over the line. Even your audiences will be more compelled to watch your film if you have a hook. A hook is a simple description or intriguing summary of your film that is used to grab the attention of your intended audience. The hook tells the audience what is different and unique about your film. It can be anything. Maybe your film was the first to be shot in a particular location, maybe it is a unique love story that has never been seen on screen before, or maybe the film is set in the 1920s or in the future. The hook of your film should achieve two things,